Phil Craig
Phil is a Director at GRAPH, working out of GRAPH's London office.
Phil has 12 years of experience in strategy consulting and working in private equity across Europe and North America.
Phil graduated from the University of Warwick with a degree in Management Science and is a Chartered Financial Analyst (CFA) Charterholder.
Topics
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- Addressable Market
- Adoption
- Adoption Inhibitors
- Available Market Size
- Barriers to Entry
- Best Practices
- Brand Equity
- Bundling
- Business Model
- Buyer Power
- Competition
- Competitive Position
- Consolidation
- Cross-selling
- Customer Behavior
- Customer Loyalty
- Customer Research
- Customer Segmentation
- Cyclicality
- Demand Drivers
- Diligence Best Practice
- Diligence Planning
- Disruptors
- Distressed (assets, debts, equity)
- Drivers and Strength of Demand
- Drivers of Choice
- Economic Cycle
- Economies of Scale
- Exit Multiple
- Fragmentation
- Globalization
- Growth Rates
- Important (and growing) Customer Use Cases
- Improve Pricing Management and Strategy
- Industrials
- Investigative Research
- Investment Thesis Development
- Market Conditions
- Market Definition
- Market Share
- Market Share Capture
- Market Size
- Market Sizing
- Multiple Expansion
- New Entrants
- Organic Growth Tactics
- Platform Strategy
- Price
- Price Sensitivity
- Profit Margin
- Purchasing Decisions
- Purchasing Drivers
- Purchasing Process
- Raison d’etre
- Resilience of Pricing Model
- Resilience of the Business
- Stimulating Switching
- Switching Costs
- Threat of Low Cost Imports
- Underserved Needs
- Unique Selling Proposition (USP)
- Untapped (i.e., hidden) Value
- Value Development/Generation
- Value Generation
- Value Proposition
