Phil Craig
Phil is a Senior Manager at GRAPH. He has ten years’ experience in strategy consulting and private equity across Europe and North America. Phil graduated from the University of Warwick with a degree in Management Science and is a Chartered Financial Analyst (CFA) Charterholder.
Topics
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- Addressable Market
- Adoption
- Adoption Inhibitors
- Available Market Size
- Barriers to Entry
- Best Practices
- Bundling
- Business Model
- Buyer Power
- Competition
- Competitive Position
- Consolidation
- Cross-selling
- Customer Behavior
- Customer Loyalty
- Customer Research
- Customer Segmentation
- Cyclicality
- Demand Drivers
- Diligence Best Practice
- Diligence Planning
- Disruptors
- Drivers and Strength of Demand
- Drivers of Choice
- Economic Cycle
- Economies of Scale
- Exit Multiple
- Fragmentation
- Globalization
- Growth Rates
- Important (and growing) Customer Use Cases
- Improve Pricing Management and Strategy
- Industrials
- Investigative Research
- Investment Thesis Development
- Market Conditions
- Market Definition
- Market Share
- Market Share Capture
- Market Size
- Market Sizing
- Multiple Expansion
- New Entrants
- Organic Growth Tactics
- Platform Strategy
- Price
- Price Sensitivity
- Profit Margin
- Purchasing Decisions
- Purchasing Drivers
- Purchasing Process
- Raison d’etre
- Resilience of Pricing Model
- Resilience of the Business
- Stimulating Switch
- Stimulating Switching
- Switching Costs
- Threat of Low Cost Imports
- Underserved Needs
- Unique Selling Proposition (USP)
- Value Development/Generation
- Value Generation
- Value Proposition
