Phil Craig
Phil is a Associate Partner at GRAPH. He has more than 13 years’ experience in strategy consulting and private equity, working with world-leading corporations and private equity firms throughout Europe and North America.
Phil has experience across several industries including Technology (including Cyber, Comms/CX, Operations, MarTech, Implementation Partners), Media, Building Products, Industrial Goods & Services and wider Business Services.
Prior to GRAPH, Phil worked at L.E.K. Consulting, CPPIB and Cubane Consulting.
Phil graduated from the University of Warwick with a degree in Management Science and is a Chartered Financial Analyst (CFA) Charterholder. READ MORE
Topics
- View All
- Addressable Market
- Adoption
- Adoption Inhibitors
- Available Market Size
- Barriers to Entry
- Best Practices
- Brand Equity
- Bundling
- Business Model
- Buyer Power
- Channel
- Competition
- Competitive Position
- Consolidation
- Cross-selling
- Customer Behavior
- Customer Loyalty
- Customer Research
- Customer Segmentation
- Cyclicality
- Demand Drivers
- Diligence Best Practice
- Diligence Planning
- Disruptors
- Distressed (assets, debts, equity)
- Drivers and Strength of Demand
- Drivers of Choice
- Economic Cycle
- Economies of Scale
- Exit Multiple
- Fragmentation
- Globalization
- Growth
- Growth Rates
- Important (and growing) Customer Use Cases
- Improve Pricing Management and Strategy
- Industrials
- Investigative Research
- Investment Thesis Development
- Market Conditions
- Market Definition
- Market Share
- Market Share Capture
- Market Size
- Market Sizing
- Multiple Expansion
- New Entrants
- Organic Growth Tactics
- Platform Strategy
- Price
- Price Sensitivity
- Product Strategy
- Profit Margin
- Purchasing Decisions
- Purchasing Drivers
- Purchasing Process
- Raison d’etre
- Resilience of Pricing Model
- Resilience of the Business
- Stimulating Switching
- Switching Costs
- Threat of Low Cost Imports
- Underserved Needs
- Unique Selling Proposition (USP)
- Untapped (i.e., hidden) Value
- Value Development/Generation
- Value Generation
- Value Proposition
