Unlocking transformational growth in an existing line of business is never easy. GRAPH brings superb analysis and creativity, supported by the strongest possible evidence-base, to help you develop an enhanced strategy and achieve your growth objectives.
GRAPH works with you to drive higher return and lower risk outcomes by:
- Conducting rigorous external investigation to establish the root causes of current business performance – based on a thorough understanding of customer needs and behaviour, the competitive landscape and exogenous market conditions
- Identifying valid debates among different team members, and bringing sufficient evidence to build consensus and momentum
- Determining a differentiated, actionable commercial strategy – linked to the strongest business value drivers
- Working with you and your teams to draft the implementation plan – roles and responsibilities, resources, and timelines
- Developing the key performance measures and system (GRAPH Commercial Value Management) – the ongoing program for target setting, monitoring, feedback collection and iteration necessary
GRAPH’s expertise in growth strategy includes:
- Market Opportunity Assessments
- Customer segmentation
- New product & service development
- Value proposition optimisation
- Go-to-market strategy
- Pricing strategy
- Channel management
- Sales optimisation
- Business model transformation
Click here to download GRAPH’s list of commonly overlooked Commercial Value Development Opportunities that can help stimulate thinking about potential strategies.
