GRAPH Papers® Commercial Diligence Best Practices

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Phil Craig

Phil is a Associate Partner at GRAPH. He has more than 13 years’ experience in strategy consulting and private equity, working with world-leading corporations and private equity firms throughout Europe and North America.

Phil has experience across several industries including Technology (including Cyber, Comms/CX, Operations, MarTech, Implementation Partners), Media, Building Products, Industrial Goods & Services and wider Business Services.

Prior to GRAPH, Phil worked at L.E.K. Consulting, CPPIB and Cubane Consulting.

Phil graduated from the University of Warwick with a degree in Management Science and is a Chartered Financial Analyst (CFA) Charterholder. READ MORE

Author: Phil Craig
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050

CDD for Tech Implementation & Support Businesses – Spotting the Good, the Bad and the Ugly

By Phil Craig

With software multiples remaining stuck around record highs [in '22 and '23], many technology investors are pushing increasing dollars into the tech advisor and technology implementation/support partner market (often marketed as "Digital Transformation service providers"). These businesses are subject to similar market growth rates (minimum >10% p.a., many >20% p.a.), but relative to the…
037

Dig into the Buzzwords…Early

By Phil Craig

Effective commercial diligence processes don’t boil the ocean - they focus on the most critical issues in a timely manner, and in an optimal order. One of the biggest barriers to doing so is the pitch’s use of buzzwords. I put together five examples of costly, non-obvious, buzzwords often presented by management and bankers - and my suggestions for what you should probe for early, in response…
028

Competitor Forecasting in Commercial Due Diligence: How to Chase Down a Moving Target

By Phil Craig

In a typical commercial diligence process, a significant amount of work is conducted to understand how the end-market and channels will grow and develop - ‘market forecasting.’

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