Mike is a Senior Consultant in GRAPH’s Washington DC office and is currently focused on helping clients investigate, analyze, and develop strategic opportunities within complex B2B distribution channels. He has worked across a broad range of industries, but has in-depth experience within the industrials, construction, and transportation sectors. Mike holds a BS in Mechanical Engineering from the University of Notre Dame, and earned his M.B.A. from Georgetown University’s McDonough School of Business.
Assessing Price Sensitivity
Price sensitivity is a tricky subject to interpret correctly – doubly so in the tight timeframes common to current diligence windows. I’ve seen a lot of consulting reports that I believe misinterpret price sensitivity – either overstating or understating price in a ranking of decision makers’ Drivers of Choice. The importance of price in decision making is a critical question in any…