Congratulations to The Acacia Group and Common Thread Collective on Acacia’s Investment in Common Thread Collective

Congratulations to The Acacia Group and Common Thread Collective (CTC) on Acacia’s investment in CTC, a digital marketing agency that works with direct-to-consumer e-commerce brands. CTC provides creative strategy, performance marketing, and proprietary tools, and ties the associated marketing spend and fees directly to realizing an increase in enterprise performance (i.e., bottom-line results).

GRAPH supported The Acacia Group with its buyside Commercial Due Diligence, leveraging its experience in business, professional, and technology services, including marketing agency providers with varied business models. The GRAPH team was led by Senior Partners Jeff Merkle and Mark Stein and Senior Managers Dan Crochet and Hailey Messenger.


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Business, Financial and Professional Services, Technology and Media


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